Brand Strategy & Design
An authentic and effective brand strategy begins with a deep understanding of the project’s purpose.
My experience spans from establishing new businesses to producing innovative campaigns for a renowned global firm through concept incubation, digital asset production, and influential partnerships.
01. Building & Becoming was created to celebrate the diverse journeys of the firm’s leading talent. The video series premiers bi-weekly on LinkedIn, cultivating meaningful discussions on exploring connections between design, experience, and career development. My role included concept creation, talent identification, video production and editing.
02. Estancia del Norte hotel, a revitalized oasis in the heart of San Antonio. As the Brand Development Manager, I worked with teams on marketing, PR, and design concept narration by designing digital and prints ads, social media campaigns, and partnering with a local art gallery to create rotating art exhibitions with bi-monthly gallery openings with over 300 guests.
03. Consulting. This collection features various projects where I consulted with companies to create marketing plans, visual assets, and creative outlines. Featured projects include Buckhead Art Gallery, Keys to Hope initiative benefitting American Cancer Society, Ruff Ranch Treats logo development, and Barista Kats mobile espresso packages page.
